Know exactly what's working, what isn't, and where to invest next. Data-driven social media management that delivers measurable returns.
As accountants, you understand the power of numbers. Yet when it comes to social media, many practices operate on gut feeling. Social media analytics transforms your presence from a cost centre into a measurable marketing channel with clear KPIs, trackable ROI, and data-driven decisions.
Without analytics, you're flying blind. You might be spending hours creating LinkedIn content nobody reads, or ignoring Facebook posts that actually drive website visits. Analytics reveals blind spots and gives you the intelligence to allocate time and budget for greatest impact.
We track metrics across every platform but focus on the ones that matter: profile views from decision-makers, website clicks, direct enquiry messages, and engagement rate on content that showcases your expertise. On LinkedIn we track impressions, engagement, profile views, and website clicks. On Facebook and Instagram, we monitor reach, engagement, follower growth, Story views, and website referrals.
Each month you receive a comprehensive but digestible report structured around three questions: What happened? Why did it happen? What should we do next? The report includes headline summaries, platform breakdowns, top-performing content analysis, audience insights, and clear recommendations.
We set up UTM parameters on every link, integrate with Google Analytics to monitor social visitor behaviour, and implement enquiry attribution processes. Over time, this builds a clear picture of how many enquiries and new clients your social media generates. For paid boosts, we calculate cost per click, cost per enquiry, and estimated cost per acquisition.
We monitor your key local competitors' social media activity and provide quarterly benchmarking reports. This competitive intelligence helps identify content gaps, spot emerging trends, and ensure your practice maintains its edge in the local market.
We audit current metrics to establish a baseline, then define clear KPIs aligned to your business objectives — brand awareness, website traffic, or direct enquiry generation.
We configure UTM parameters, set up Google Analytics goals, integrate platform dashboards, and implement enquiry attribution processes with your team.
We identify your top 3–5 local competitors and begin tracking their posting frequency, content themes, follower growth, and engagement rates.
Clear, actionable reports covering all KPIs, top-performing content, audience insights, and ROI metrics with specific recommendations for the next month.
Comprehensive strategy review evaluating progress, analysing trends, updating competitor benchmarks, and setting refined objectives for the next quarter.
Know exactly what's working with monthly reports showing engagement, traffic, and enquiries
Justify your marketing spend with clear ROI tracking and enquiry attribution
Stay ahead of competitors with regular monitoring and strategic adjustments
Continuously improving results through the measure-learn-improve cycle
Data-driven decisions replacing guesswork on every channel
Book a free analytics review and see how data-driven management can transform your social media.
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